+44 800 014 8058 info@cryoaction.com

About CryoAction


CryoAction is a specialist provider of whole body cryotherapy equipment to elite sports.

Serving a wide range of sporting disciplines, CryoAction have quickly become the provider of choice to medical teams and physiotherapists.

Working with leading partners in the sector, ranging from the leading cryotherapy equipment manufacturers in the industry, the UK’s largest liquid nitrogen supplier through to asset finance specialists, CryoAction possess an unrivalled range of products and services to suit all whole body cryotherapy needs.


“Time to thank those that helped us towards silver. 1st class people & service from CryoAction to help with our final stages of preparation before Rio.” Dan Howells, Strength & Conditioning Coach, Team GB Rugby 7’s

All equipment sold by CryoAction meets the highest qualifications in manufacturing and safety. The manufacturing is undertaken to ISO 9001:2008 standards and the patented whole body cryotherapy chambers hold the highly sought after EC Certificate under the Product Quality Assurance System approval under Annex VI of the Directive 93/42/EEC on Medical Devices.



Based in the United Kingdom, CryoAction is a private company owned by its two co-founders and shareholders. Offering a wealth of experience from across sports and business, the directors are seeking to deliver a strong commitment to innovation, service and customer service, all that our clients need to maximise their return on investment in our systems.

“CryoAction were an ideal contractor, and one of the best we have ever had at the club. Everything was meticulously planned for during each stage of the installation, ranging from our fully documented responsibilities prior to their arrival on site, through to the completion of the project on time and with the minimal of disruption.”

Our key services are :-

  • Complete turnkey solutions, taking your cryotherapy project from concept through to delivery and full exploitation.
  • Site inspections and liaison with architects and civil engineers to ensure integration into training facilities.
  • Full training and best practice passed on by industry leading experts and medical staff.
  • Partnership with BOC to ensure optimised delivery of liquid nitrogen.
  • Full backup and access to service and maintenance.


Ian Saunders

Ian has over 25 years experience of leading and developing technology businesses, with a strong track record of creating successful high growth startup companies and nurturing these business to become leading global players in their sector.

Many of the businesses that Ian has managed have gone on to be high value businesses and the subject of acquisitions by FTSE 100 and Fortune 500 companies.

Prior to co-founding CryoAction, Ian founded Crystal Semantics, taking the business from startup to become a global leader in its field with attributed revenues of over £40 million annually. Ian exited the company following the sale of the business to WPP, the world’s largest marketing services company.

David Morris

David has a strong background in sports. As a junior Welsh international golfer, David has spent over 20 years in and around professional sports, working both with equipment manufacturers and sports management companies in business development roles.

David founded golf equipment manufacturer, DMC, and was a recipient of a British Invention Show award for his CaddyAid product. David set up global distribution opportunities for DMC working closely with major tournament players, caddies and tournament organisers.

Prior to co-founding CryoAction, David worked as a management consultant advising companies on their corporate strategy.